MAGNAT PAINT ADVERTISING SPOTS WITH WOJCIECH MODEST AMARO: LICENCE EXTENSION
TASK:
Creation and implementation of an advertising campaign of ceramic paint with Wojciech Modest Amaro.
IMPLEMENTATION:
We have devised and implemented an advertising campaign for FFiL Śnieżka, where the protagonist is Wojciech Modest Amaro, a chef and a restaurant owner, recognisable on account of participation in culinary competition programmes, such as “Top Chef” and “Hells’ Kitchen.” The motto of the campaign is: “Magnat inspires by colours and impresses with stain-resistance.” The idea for the spots relies on the analogy between interior design and cooking - in both cases, only precise combination of various ingredients offers the perfect result. Magnat ceramic paints offer a guarantee of stain-resistance: thanks to them, no stains on the walls that appeared during cooking will pose a problem. So far, the campaign was aired on TVP, TVP2, Polsat, TVN, presented in the press, on the Internet and in POS. The licence for advertising spots was extended
