A 360-degree campaign for the leader of the receivables management industry.
We needed to encourage debtors to get in touch with KRUK and show that the company is friendly, approaches its customers on an equal basis and seeks to find solutions in every situation.
Eskadra was pleased to develop the creative concept for the campaign. We also provided a screenplay and creative supervision for the production of TV and radio spots. They resembled a talk show, with guests telling their debt stories. The concept was created by Synergion, and the production was provided by Studio D35.