Factory loves urban style
An autumn campaign for Factory Outlet shopping centres in 5 cities.
Assignment
A photo shoot and layouts for the creative platform called ‘Factory Loves City’.
Execution
Factory Outlet is a brand addressing primarily young people of Warsaw, Kraków, Poznań, Wrocław and places nearby, who love looking good, have their own styles and do not like to overpay. We have assisted the brand with its ad and event campaigns since 2011. The autumn campaign is the second edition of the creative platform called Factory Loves City in 2016. We did the photo shoot in typically urban places such as a balcony, a rooftop and a park, with the warm sunset light to get the ‘Indian summer’ feel. The models were photographed during activities popular among city dwellers –while jogging, riding bikes, having romantic dates and playing with their children.
