Eskadra and the ‘Tefalove Christmas’ campaign
A customer promotion campaign dedicated to household appliances.
Assignment
To develop a strategy, communications and creations for a customer promotion campaign and to deliver a landing page and POS materials.
EXECUTION
Christmas is a time of sharing, gifts, love, joy and delicious food, and this is what Tefal customers can expect from the campaign ‘Tefalove Christmas’. Our agency has come up with a solution to fully satisfy both those who love giving gifts and those who prefer receiving them.
And gifts are what we all love, in particular during Christmas. This is why, in the customer promotion campaign developed by Eskadra for the Tefal brand, customers buying one product may win two other products as gifts for themselves and a person of choice. They just need to share an honest message on www.tefalove.pl saying who they want to give the gift to and why.
Any message may turn into a culinary adventure of a lifetime as the final winner wins a dream journey for 2 persons to one of five countries that give life a special flavour.
Additionally, each message will be rewarded with a cook e-book that can be customized with a picture and a dedication and sent to friends or relatives that the customer would like to share their culinary journey with.
The Eskadra team is responsible for comprehensive implementation of the campaign, from concept, to communications with customers via POS and web, to logistics and handling the promotional campaign for its duration.
