Challenge Accepted
Consumer promotion realised for Salomon brand.
ASSIGNMENT:
Development of an action plan and a comprehensive communications strategy of a nationwide contest promoting Salomon sports footwear, including the preparation of a landing page and POS materials.
EXECUTION:
Sport, especially the one treated seriously, is based on competition. It encourages a constant fight against oneself and facing further, more ambitious challenges. Our creative advertisement and comprehensive strategy referred to this idea, using Marcin Świerc – a multiple Polish champion in long distance running - as a brand hero. The idea behind the campaign was to encourage to accept the challenge of taking part in the contest.
For our consumers we prepared a landing page, digital media and a package of POS materials, together with a human stand.
