2nd edition of the Caring for the Polish Soil campaign
TASK:
To reinforce the image of Poland’s largest and Europe’s leading chemical concern and boost loyalty from Polish farmers.
IMPLEMENTATION:
We developed the concept of the campaign and its mechanism and then comprehensively delivered a raffle that promoted Grupa Azoty’s fertilizers with the slogan: Caring for the Polish Soil. We also made a landing page, shot a promotional web video and delivered POS materials and press ads. Raffle prizes are the tractor New Holland T4.75S, 220 x PLN 1000 prizes and the guaranteed prizes – Leksykon Nawożenia. Underway between 11 February and 28 April 2019, the campaign has gained huge attention from farmers.
